Sony’s Reason For Creating A New Western Name For The Vita TV
Here on this blog, we already questioned whether or not Sony renamed the Western version of the Vita because of it’s lack of popularity. Now, Sony says that their reason for the name change is because of the audience for the device.
The PS Vita TV was initially released exclusively in Japan, it had many flaws, some of which were addressed by Sony, but others not. Despite these problems, many Western gamers wanted one because of the brilliant concept of the device. They had the option to import a Vita TV from Japan, but had problems to face, such as region locks on games.
Finally, at E3 2014 Sony announced the Vita TV for the West. But it was called PlayStation TV. Why the name change?
Jim Ryan, SCEE President says that in the East people game differently than they do in the West. People have different tastes in devices, and how they use them.
In Japan, where the handheld formats are very strong and vibrant, it was positioned initially as an alternative form of gaming console for Vita content. In Europe [the West], at least initially, the principal position will be to use PlayStation TV as a form of remote play for PS4. The user case is you’re playing PS4 in the living room, someone else wants to use the TV, and you can go into your bedroom where your PS TV is and resume playing. Then, as a microconsole, you can enjoy PS Vita games, PSOne games, PSP games on it. As a standalone console proposition it functions perfectly well there. You can see the Vita gaming bit is a subset is one of three positionings, so the name change makes it more coherent.
In short, match the name with something that appeals to the audience. I guess when you think about it, that explanation actually makes sense. But nonetheless, Sony can’t avoid the fact that the Vita isn’t doing well. The basis of taking out the Vita in the Western device’s name was probably because of this.
That’s all for now from me, The Jay Doctor. which explanation do you believe? Let me know in the comments below. Also feel free to follow me on Twitter, where you will have the opportunity to enter into my monthly PSN code giveaways (first-ish week of each month). You can also follow Wololo. You can use the below links for both.