“Play & Peace” New PS4 ad in Japan
With less than a week before the PS4 (finally) comes out in Japan, Sony are blasting promotional content for the beast. In case you haven’t heard, the PS4 is on the right track to set new records, and allegedly outsold the Xbox by a 2 to 1 ratio in January. And that was without the machine even being available in the country where it has the most chances to crush competition.
Sony are getting ready to launch the PS4 in Japan, although many fans probably already ordered it a while ago from either the US or Europe a while ago.
I still find it kind of strange that I had to order a Japanese product in the US in order to get it in a timely manner, but Sony’s strategy makes lots of sense: Japan is their turf and they have nothing to prove there, US and EU are the place where the battle really happens. It made sense for them to focus their manufacturing efforts in these places to be sure they would not be stolen sales by Microsoft.
So far this strategy seems to have worked pretty well. But now that the console is coming to Japan, enjoy the “Play & Peace” ad that debuts in Japan this week:
“seikai ga, asobi de hitotsu ni naru” could be loosely translated as “The world becomes one when we play together”.
The PS4 launches in Japan on 2/22, for a price of 39’980 Yen plus taxes (approx $395). As you can guess, preorders are already all sold out, and unscrupulous resellers are cranking up the prices. I sure am glad I got mine from the US, and have been enjoying it for several months already 🙂
That’s exactly what happens, when I turn on the PS4. Okay, maybe at least when 3D-game content is more common 😀
However, it’s not fair the let them wait such a long time or force people like you to import your product back again from e.g. the US in order the get the enjoy the next-gen-gaming.
The world is Sony’s tester, be sure japanese won’t see any faulty hdmi connectors, freezes and so on… 😛
Damn, they probably won’t even have the first mandatory updates as JP ps4 will come with 1.xx firmware preinstalled
Are there japan only games on the Japanese debut of the console?
does anyone know the back ground song? if so could you tell me please
Use the Shazam app for iOS & Android. 😉
i did, didn’t find the song
Damn. Was hoping the Crash Bandicoot spoiler would have been repeated in this ad (which would further suggest the development of such game). ZzzZzzZzzZett
Looking forward to the JP release. Im US, but im sure thats when tbe actual updates will come flying in such as media playback and personal streaming (phone/pc)…. That is unless they made a deal with netflix and the like to hold off for awhile. I also exect them to desimate Microsoft in Japan which will edge them into the area where developers will pinpoint Sony as the go to for console specific releases unlike last generation. Its going to be intresting to watch in the coming months. I love the Gold headset (huge bargain if your comparing it to 250 Turtle beach sets) but I am really looking forward to some psn comatibility from last generation as well as perephrial support—- I want to use my MK arcade stick!
wow… forgive my dirty screened vita for errors.
“which will edge them into the area where developers will pinpoint Sony as the go to for console specific releases unlike last generation”
What? MS have never held any ground in Japan, Its either Sony or Nintendo over there